Put On a Show

August 4, 2015 The dictionary lists 32 definitions for the word "Show." Today’s definition is "a pompous or ostentatious display." In other words, something that’s over-the-top. Something more than expected. Something that sharpens your attention. Heartwood Tree exemplified this definition when they exhibited in the Southern Spring Home & Garden Show. Instead of a virtual exhibit of what they do, they showed it – real time - by repelling from the ceiling, and putting on a (see definition above) show. It certainly got a lot of attention, and follow-up calls.
David J Zimmerman
Southern Shows Inc.

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Thinking Inside the Box

August 18, 2015 The last post described an exhibitor who created a "show within a show," as his attention-grabber. This edition features an exhibitor who used small boxes - filled with creepy crawling bugs, to do the same thing. This exterminating company, in the Southern Ideal Home Show in Raleigh, saved a few of their clients' unwelcome guests, and brought them to the show. The reaction is summed up in this photo. Kids flocked to the table, and some even enjoyed holding the critters. Moms got the heebie-jeebies, and wondered if these bugs could be hiding in their homes. And, the exhibitor became the expert guide and teacher, as he described the residents of each box, and then told how they keep them out of your house. David J Zimmerman Southern Shows Inc.

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