Promoting your business
There are hundreds of ways to promote your business and generate sales. Do the methods you are currently using:
Bring prospects to you?
Let you speak in person with pre-qualified homeowners?
Allow prospects to understand your product and professionalism?
Give you the opportunity to answer questions - become the expert and problem solver?
Permit you to establish a relationship - let prospects get to know you?
Create immediate leads and on-the-spot sales?
Here are just a few ways we help you promote your business and help you reach your sales goals.
NEWSPAPER
A major newspaper advertising campaign in each market promotes the show starting the week before the show.
SHOW PROGRAM
A show program in each market is distributed in advance of the show through the leading newspaper. The program includes a list of exhibitors, floor plan, articles about the show and a schedule of events. Exhibitors have the opprtunity to advertise in the programs.
RADIO
The show is heavily promoted throughtout leading radio stations. Additional coverage through stations within 100-mile radius of each market is created through ticket give-aways. Stations also broadcast live from the show.
TELEVISION
An extensive television schedule, including cable and network, is an annual part of show publicity.
NEWS RELEASES
News releases covering the show are mailed to all daily and weekly newspapers within 100 miles of each market. |
